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Graphic & Communication Design

Three-year Undergraduate Degree
Start date

29/10/2018

Enroll by
Attendance
Monday to Friday
Degree and certificates obtained

First Level Academic Degree recognized by MIUR.

Graphic & Communication Design

Graphic & Communication Design

Post diploma Triennali

Accreditati dal MIUR

Graphic & Communication Design
Inizio

29/10/2018

Iscrizioni entro
Frequenza
Monday to Friday
Qualifiche rilasciate

First Level Academic Degree recognized by MIUR.

The Undergraduate course in Graphic & Communication Design trains creative professionals who are competent in all areas of visual communication. During the three-year program, the student develops the skills to create design projects suitable for enterprises and the publishing industry; to design packaging; to create strategic design projects, location-specific graphic projects, and advertisement campaigns for commercial and social purposes. The student will also learn how to manage work cycles, from the planning phase to the administrative one.

WHO IS IT FOR
This undergraduate course is aimed at high school graduates, from all types of secondary schools, who intend to develop into experts of graphic design. Images, in every shape and form, are now the principal vehicle of institutional, social and promotional communication, from classic advertising to corporate identity to packaging. They constitute a pervasive media universe. The graphic and visual communication designer operates in this extended universe.
EDUCATIONAL GOALS

The objectives are:

  • to guarantee that the students develop a mature critical sense and an understanding of the problems connected to work in a sector that is rapidly and constantly changing;
  • to provide students with the technical knowledge and education they need to start their professional careers speedily and satisfyingly;
  • to ensure graduates possess a solid planning method that encompasses creativity and rigour, supported by adequate skills in manual and computer-assisted representation, and in-depth knowledge of the most advanced software available for 2D and 3D design and virtual modelling.

The course encompasses all those disciplines that support graphic design: from the necessary practical foundations to a solid theoretical structure and cultural depth. These are all indispensable aspects of an educated and aware designer. With this goal in mind, the course provides the means for the student to mature an awareness of the meaning and value of graphic and artistic works: from practical teaching (such as representation techniques, publishing techniques and freehand drawing) to theoretical teaching (such as history of visual communication, theory of perception and advertising).

COURSE DURATION

1500

ENROLLMENT
FUTURE CAREERS AND CREATIVE PROFESSIONS

By graduating in the Graphic & Communication Design course the student can aspire to become:

  • Art Director
  • Editorial Designer
  • Brand Designer
  • Multimedia Designer
  • Copywriter
  • Motion Designer
  • Photographer

 

The course offers job opportunities in all areas of web design and graphic design.

Visual Communication Designers are professional figures who are much in demand by advertising agencies, production companies, professional firms, and communication companies.

They are able to adapt to the continuous technological evolution of today; to understand the cultural dynamics of the context in which they operate; and to consider the economic and productive aspects involved in any project.

They can work as graphic designer in the various sectors of visual communication, in advertising and integrated communication agencies, and in all publishing sectors.

CLASSES

The course is divided into three teaching cycles, one for each academic year. The cycles consist of lectures and workshops that are divided into three main areas:

  • productive technologies, design and representation;
  • history, criticism and theories;
  • design workshops.

The first year aims to train students in the basic disciplines of graphic design, theoretical as much as practical, in order to approach the later design workshops equipped with the appropriate knowledge.
The second year aims to perfect the preparation undertaken during the first year, in order to shape the student into a professional figure with the official qualification of graphic designer.
The third year moves the training towards the professional specialization of the student as an assistant art director. Obtaining this professional qualification will allow the students, following appropriate experience as an assistant, to work as art directors, a leading figure in the design of visual communication and a natural goal in the career of graphic designers.

 

First Year Program credits hours
Basic Design 8 80
Computer Graphics 4 40
Graphic Design 8 48
Technical Drawing 8 80
History of contemporary art 8 60
Lettering 6 36
Perception theory and gestalt psychology 6 60
Digital photography 6 36
Total 60

 

Second Year Program credits hours
History of design 8 48
Graphic arts technique 4 40
Design for publishing 8 80
Product design 6 60
Brand design 6 60
Packaging 6 60
Visual design 6 60
Design management 6 36
English language 2
Elective 4
Seminars, Workshop, Competions, Traineeships 4
Total 60

 

Third Year Program credits hours
Phenomenology of the media 8 48
Web design 8 80
Art direction 4 40
Graphic design 2 8 80
Design system 6 60
Net marketing 6 36
Elective 6
Seminars, Workshops, Competitions, Traineeships 6
Final Thesis 8 80
Total 60
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